Market validation is a requirement for your idea to be successful. You must know what people want before you can deliver it, so you need a plan to identify the pain points that people have and find ways to fill them. There are many sources of valuable information on what consumers desire. Dive in to explore all market validation options available to you.
Martyn R. Lewis makes the compelling argument that instead of focusing on their own internal view of how to position and sell their offerings, companies must look to the external reality of how their customers actually buy. Essentially blowing away the threadbare notion that customers buy because of the value they see in an offering, […]
Do you want to make your products successful? Need to adapt to an ever-changing marketplace? Want to learn about how to make your products successful? Need to re-invent the way you develop products? This is the first book that focuses on product owners in all industries for all teams, beyond the Scrum framework: Stop wasting […]
Customer Relationship Management, Fourth Edition continues to be the go-to CRM guide explaining with unrivalled clarity what CRM is, its uses, benefits and implementation. Buttle and Maklan take a managerial perspective to track the role of CRM throughout the customer journey stages of acquisition, retention and development. Theoretically sound and managerially relevant, the book is […]
Financial inclusion has been one of the most propagated ideologies in countries, and as a result, significant efforts have been taken to nurture institutions and systems to include an array of socio-economic classes. Various financial institutions and societies have taken steps toward financial inclusion, but to be successful, they need to understand how to accurately […]
How do you develop products that people will actually use and buy? This practical guide shows you how to validate product and company ideas through customer development research—before you waste months and millions on a product or service that no one needs or wants. With a combination of open-ended interviewing and fast and flexible research […]
Want to know what your users are thinking? If you’re a product manager or developer, this book will help you learn the techniques for finding the answers to your most burning questions about your customers. With step-by-step guidance, Validating Product Ideas shows you how to tackle the research to build the best possible product.
The ultimate guide for Sales Development Representatives, also known as SDRs. In this book you will learn the most advanced prospecting sales skills from recognized leaders in the sales profession. Covering everything from determining the right fit to going deeper and understanding what a customer’s real pain is, The SaaS Sales Method for Sales Development […]
A proven process to get from idea to product-market fit in B2B. Packed with more than 20 case studies, Lean B2B consolidates the best thinking around Business-to-Business (B2B) Customer Development to help entrepreneurs focus on the right actions each step of the way, leaving as little as possible to luck. The book helps: Assess the […]
Your business success is now forever linked to the success of your customers Customer Success is the groundbreaking guide to the exciting new model of customer management. Business relationships are fundamentally changing. In the world B.C. (Before Cloud), companies could focus totally on sales and marketing because customers were often ‘stuck’ after purchasing. Therefore, all […]
2019 Best Business Book, Digital Book World 2019 Axiom Business Book Award Winner Featured in Forbes, NPR’s Marketplace, and a Google Talk, The Customer Centricity Playbook offers “actionable insights to drive immediate value,” according to Neil Hoyne, Head of Customer Analytics and Chief Analytics Evangelist, Google. How did global gaming company Electronic Arts go from […]
The Mom Test is a quick, practical guide that will save you time, money, and heartbreak. They say you shouldn’t ask your mom whether your business is a good idea, because she loves you and will lie to you. This is technically true, but it misses the point. You shouldn’t ask anyone if your business […]
Customers who have inconsistent experiences with products and services are understandably frustrated. But it’s worse for organizations that can’t pinpoint the causes of these problems because they’re too focused on processes. This updated book shows your team how to use alignment diagrams to turn valuable customer observations into actionable insight. With this powerful technique, you […]
A comprehensive guide packed with the latest features of Dynamics 365 for customer relationship management Key Features Create efficient client-side apps and customized plugins that work seamlessly Learn best practices from field experience to use Dynamics 365 efficiently Unleash the power of Dynamics 365 to maximize your organization’s profits Book Description Microsoft Dynamics 365 is […]
For nearly four decades, J. D. Power and Associates has been measuring consumer satisfaction and helping businesses improve profits by paying attention to what customers really want. Their annual awards are widely publicized and valued worldwide for what they say about a company’s commitment to its customers. Now, at last, the company has created the […]
Establishing Trust & Credibility presents strategies and techniques to develop and establish trust and credibility. It helps customer service representatives establish trust and credibility with their customers, ensuring satisfaction, retention and repeat business. Its unique advantage is to educate your employees to learn how their critical roles impact the establishment of a relationship of trust […]
Effective Questioning Techniques presents effective questioning tactics, strategies and techniques. It helps customer service representatives to more effectively identify their customers’ needs and establish rapport with them by learning how to properly use questions to develop information and immediately pinpoint the root causes of problems. Its unique advantage is to educate your employees to use […]
For the past few years, I’ve been answering questions about sales by clients in workshops, advisory engagements, sales coaching calls, and email. On Quora, users and followers ask me to answer sales and business development questions all the time. This book is a compilation of these questions and answers. The answers extracted from my Quora […]
With over 650 tips, tactics, techniques, and thought-provoking business questions, The Financial Times Guide to New Business Development is the authoritative, down-to-earth guide to attracting more customers and clients, getting them to pay the prices you want, and influencing them to recommend others to buy from you as well. What do you have to do […]
