Market Validation Resources

About Market Validation

Market validation is a requirement for your idea to be successful. You must know what people want before you can deliver it, so you need a plan to identify the pain points that people have and find ways to fill them. There are many sources of valuable information on what consumers desire. Dive in to explore all market validation options available to you.

Market Validation Tools & Resources

Books On Market Validation

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by Nir Eyal

Revised and Updated, Featuring a New Case StudyHow do successful companies create products people can’t put down? Why do some products capture widespread attention while others flop? What makes you engage with certain products out of sheer habit? Is there a pattern underlying how technologies hook you? Nir Eyal answers these questions (and many more) […]

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by Martyn R. Lewis

Martyn R. Lewis makes the compelling argument that instead of focusing on their own internal view of how to position and sell their offerings, companies must look to the external reality of how their customers actually buy. Essentially blowing away the threadbare notion that customers buy because of the value they see in an offering, […]

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by Peter Monkhouse and Joanna Tivig

Do you want to make your products successful? Need to adapt to an ever-changing marketplace? Want to learn about how to make your products successful? Need to re-invent the way you develop products? This is the first book that focuses on product owners in all industries for all teams, beyond the Scrum framework: Stop wasting […]

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by Francis Buttle

Customer Relationship Management, Fourth Edition continues to be the go-to CRM guide explaining with unrivalled clarity what CRM is, its uses, benefits and implementation. Buttle and Maklan take a managerial perspective to track the role of CRM throughout the customer journey stages of acquisition, retention and development. Theoretically sound and managerially relevant, the book is […]

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by Dhiraj Jain

Financial inclusion has been one of the most propagated ideologies in countries, and as a result, significant efforts have been taken to nurture institutions and systems to include an array of socio-economic classes. Various financial institutions and societies have taken steps toward financial inclusion, but to be successful, they need to understand how to accurately […]

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by Cindy Alvarez

How do you develop products that people will actually use and buy? This practical guide shows you how to validate product and company ideas through customer development research—before you waste months and millions on a product or service that no one needs or wants. With a combination of open-ended interviewing and fast and flexible research […]

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by Tomer Sharon

Want to know what your users are thinking? If you’re a product manager or developer, this book will help you learn the techniques for finding the answers to your most burning questions about your customers. With step-by-step guidance, Validating Product Ideas shows you how to tackle the research to build the best possible product.

Market Validation Related Organizations