Centralize your strategy and innovation workflow for better collaboration, increased transparency, and improved rate of success.

Why use the Value Proposition Canvas?

Precisely define your customer profiles

Identify your customer’s major Jobs-to-be-done, the pains they face when trying to accomplish their Jobs-to-be-done and the gains they perceive by getting their jobs done.

Visualize the value you create

Define the most important components of your offering, how you relieve pain and create gains for your customers.

Achieve Product-Market fit

Adjust your Value Proposition based on the insights you gained from customer evidence and achieve Product-Market fit.