Lean Canvas is a 1-page business plan template created by Ash Maurya that helps you deconstruct your idea into its key assumptions. It is adapted from Alex Osterwalder’s Business Model Canvas and optimized for Lean Startups. It replaces elaborate business plans with a single page business model.

Business plans take too long to write, are seldom updated, and almost never read by others.

Documenting your plan is key, and the Lean Canvas replaces long and boring business plans with a 1-page business model that takes 20 minutes to create and gets read.

Fast

Compared to writing a business plan which can take several weeks or months, you can outline multiple possible business models on a canvas in one afternoon.

Portable

A single page business model is much easier to share with others which means it will be read by more people and also more frequently updated.

Concise

Lean Canvas forces you to distill the essence of your product. You have 30 seconds to grab the attention of an investor over a metaphorical elevator ride, and 8 seconds to grab the attention of a customer on your landing page.

Effective

Whether you’re pitching investors or giving an update to your team or board, our built-in presenter tools allow you to effectively document and communicate your progress.