For the first time in paperback, a revised edition of the book launched the term “customer evangelism” and inspired the creation of an industry. Updated with new statistics and figures, this landmark book has shown countless companies how to harness the power of evangelism marketing and increase customer loyalty, sales, and profitability. When customers are […]
The New York Times bestseller explains why certain products and ideas become popular. “Jonah Berger knows more about what makes information ‘go viral’ than anyone in the world.” —Daniel Gilbert, author of the bestseller Stumbling on Happiness What makes things popular? If you said advertising, think again. People don’t listen to advertisements, they listen to […]
Develop and harness a powerful, sustainable word-of-mouth movement How did the 360-year-old scissor company, Fiskars, double its profit in key markets just by realizing its customers had already formed a community of avid scrapbookers? How is Best Buy planning to dominate the musical instruments market? By understanding the Brains on Fire model of tapping movements […]
A new edition of the definitive handbook on word-of-mouth marketing, completely revised and updated for today’s online world With two-thirds new material and scores of current examples from today’s most successful companies, The Anatomy of Buzz Revisited takes readers inside the world of word-of-mouth marketing and explains how and why it works. Based on over […]
A comprehensive guide packed with the latest features of Dynamics 365 for customer relationship management Key Features Create efficient client-side apps and customized plugins that work seamlessly Learn best practices from field experience to use Dynamics 365 efficiently Unleash the power of Dynamics 365 to maximize your organization’s profits Book Description Microsoft Dynamics 365 is […]
For nearly four decades, J. D. Power and Associates has been measuring consumer satisfaction and helping businesses improve profits by paying attention to what customers really want. Their annual awards are widely publicized and valued worldwide for what they say about a company’s commitment to its customers. Now, at last, the company has created the […]
Establishing Trust & Credibility presents strategies and techniques to develop and establish trust and credibility. It helps customer service representatives establish trust and credibility with their customers, ensuring satisfaction, retention and repeat business. Its unique advantage is to educate your employees to learn how their critical roles impact the establishment of a relationship of trust […]
Effective Questioning Techniques presents effective questioning tactics, strategies and techniques. It helps customer service representatives to more effectively identify their customers’ needs and establish rapport with them by learning how to properly use questions to develop information and immediately pinpoint the root causes of problems. Its unique advantage is to educate your employees to use […]
For the past few years, I’ve been answering questions about sales by clients in workshops, advisory engagements, sales coaching calls, and email. On Quora, users and followers ask me to answer sales and business development questions all the time. This book is a compilation of these questions and answers. The answers extracted from my Quora […]
With over 650 tips, tactics, techniques, and thought-provoking business questions, The Financial Times Guide to New Business Development is the authoritative, down-to-earth guide to attracting more customers and clients, getting them to pay the prices you want, and influencing them to recommend others to buy from you as well. What do you have to do […]
“This is a must-read for all startups and stakeholders.” — Steve Blank, author of The 4 Steps to the Epiphany, creator of Customer Development methodology “The Entrepreneur’s Guide is an easy read. It is written in a conversational tone, doesn’t take itself too seriously, and avoids extraneous fluff.” — Eric Ries, Author & Creator of […]
The Proven Approach to Prospecting for the Long Sales Cycle It’s a fact: 92 percent of C-level executives never respond to e-mail blasts or cold calls . . . so why would you continue to rely on these approaches to generate new business? If you’re like most sales professionals, it’s time to transform your selling […]
