Counter to traditional marketing wisdom, which tries to count, measure, and manipulate the spread of information, best-selling Author Seth Godin argues that the information can spread most effectively from customer to customer, rather than from business to customer. Godin calls this powerful customer-to-customer dialogue the ideavirus, and cheerfully eggs marketers on to create an environment […]
3D Robotics co-founder and bestselling author Chris Anderson takes you to the front lines of a new industrial revolution as today’s entrepreneurs, using open source design and 3-D printing, bring manufacturing to the desktop. In an age of custom-fabricated, do-it-yourself product design and creation, the collective potential of a million garage tinkerers and enthusiasts is […]
Named a Best Book of 2018 by the Financial Times A groundbreaking take on how complexity causes failure in all kinds of modern systems–from social media to air travel–this practical and entertaining book reveals how they can prevent meltdowns in business and life “Endlessly fascinating, brimming with insight, and more fun than a book about […]
Unlock your creativity. An inspiring guide to creativity in the digital age, Steal Like an Artist presents ten transformative principles that will help readers discover their artistic side and build a more creative life. Nothing is original, so embrace influence, school yourself through the work of others, remix and reimagine to discover your own path. […]
From the New York Times–bestselling author of Where Good Ideas Come From and Farsighted, a new look at the power and legacy of great ideas. In this illustrated history, Steven Johnson explores the history of innovation over centuries, tracing facets of modern life (refrigeration, clocks, and eyeglass lenses, to name a few) from their creation […]
