Today, time is the cutting edge. In fact, as a strategic weapon, contend George Stalk, Jr., and Thomas M. Hout, time is the equivalent of money, productivity, quality, even innovation. In this path-breaking book based upon ten years of research, the authors argue that the ways leading companies manage time—in production, in new product development, […]
Higher Probability Commodity Trading takes readers on an unprecedented journey through the treacherous commodity markets; shedding light on topics rarely discussed in trading literature from a unique perspective, with the intention of increasing the odds of success for market participants. In its quest to guide traders through the process of commodity market analysis, strategy development, […]
Are you overwhelmed by the breathtaking rate of change in the world? Are confusing consumer trends, the unrelenting pace of technology, and the breakneck speed of business making you feel irrelevant and lost? Pathfinding author Mark Schaefer provides an achievable and realistic framework to help you stay ahead of the curve by reimagining marketing in […]
Using numerous real-life examples, A Complaint Is a Gift shows precisely how to handle complaints in a way that brings benefit to your organization and satisfaction to your customers–even when you have to say no. The second edition features two brand-new chapters on receiving and responding to complaints on the Internet; a new section on […]
What is a market? To most people, it is a shopping center or an abstract space in which stock prices vary minutely. In reality, a market is something much more fundamental to being human, and it affects not just the price of tomatoes but the boundaries of everything we value. Reading the newspapers these days, […]
Validate your business model and idea Learn to validate your business idea and model first, before investing in an idea that might not be successful. Utilize in-person primary market research to better understand your customers and how to build a business that will satisfy their needs. Write an effective marketing plan Market research is only […]
52 Things We Wish Someone Had Told Us About Customer Analytics is for anyone who uses customer information to make business decisions: CMOs, CEOs, product owners, and the people who provide that information, e.g. data scientists, market researchers, business analysts. By tying impact to tools and techniques, through real-life stories, they hope to help decision-makers […]
For a company to embrace market research as a facilitator of change, it must be willing to take the approach that makes the most impact on its organization. In this guide, author Anne Beall shares her unique approach for conducting strategic market research. With more than 25 years of experience, Beall details the strategic principles […]
Fully revised and updated for the third edition, “Market Research” assumes no previous knowledge of the subject. Through clear, concise advice and real-life case studies, starting out in market research is made simple.
Let me tell you a little secret about affiliate marketing: You can drive all the traffic you wantYou can build the perfect funnelYou can have the most engaging copy… but if you pick the wrong niche, you will just end up wasting a bunch of time and money. The point is Affiliate marketing – and […]
Market analysis and operations research discussions can involve very complex analytic procedures that may be beyond the reach of small business managers. With this book and software, the complexity of properly conducting market research and documenting accounts in relation to customer feedback is handled by Auditmetrics AI assisted software. The AI assistance starts with the […]
This invaluable guide arms entrepreneurs with all they need to know to research and analyze potential markets—key steps in constructing effective marketing plans, establishing sound financial forecasts, and finding backers. The Entrepreneur’s Guide to Market Research is a must-have for anyone who wants to start or expand a business. This fact-filled, actionable book offers a […]
