The Market Research Revolution. A Marketer’s Guide to Emerging New Methods is for marketers who rely on market research to make important decisions. It focuses on research methodologies that are aligned with what neuroscience research has taught us about consumer purchase behavior. Each chapter has been contributed by an expert in the field and highlights […]
As an entrepreneur or innovator, you’re trained to run fast. But are you running in the right direction? Choosing the right market for your innovation is the biggest, and trickiest, the question for innovators. Research has shown that all too often entrepreneurs don’t spend enough time identifying and researching their market opportunities – instead, they […]
Your nonconscious mind will filter out more than 99 percent of marketing you “see” today. Traditional marketing simply doesn’t work in today’s complex world. To reach today’s customers and influence their purchases, marketers and market researchers need to understand and harness the power of applied behavior psychology and behavior economics to break through these nonconscious […]
