As an entrepreneur or innovator, you’re trained to run fast. But are you running in the right direction? Choosing the right market for your innovation is the biggest, and trickiest, the question for innovators.
Research has shown that all too often entrepreneurs don’t spend enough time identifying and researching their market opportunities – instead, they jump at the first opportunity that looks good and fails to properly evaluate and leverage other opportunities.
These common mistakes mean that you often choose the wrong market or lock yourself in one specific direction. Where to Play helps you to set a promising strategy, by giving a clear, structured, and practical framework – the Market Opportunity Navigator- to better identify, evaluate and focus on the right market opportunities.
With three dedicated and reusable worksheets covering:
- Market Opportunity Set – assess your core strengths and identify which market opportunities exist for your business
- Attractiveness Map – evaluate your market opportunities to reveal the most attractive option for focus
- Agile Focus Strategy – create a strategic plan for your chosen market opportunity that keeps you open-minded and agile Get the most value for your innovation with Where to Play!
‘Designed to work seamlessly with our Business Model and Value Proposition Canvases, the Market Opportunity Navigator, proposed by Marc and Sharon, will help entrepreneurs and innovators to commercialize technologies.
You will enjoy discovering highly practical worksheets, maps, and dartboards of tremendous interest if you want to better identify, evaluate and strategize market opportunities.
