Sitecore Experience Platform

A powerful content management system (CMS) is just the start. Sitecore Experience Platform™ (XP) also combines customer data, analytics, AI, and marketing automation capabilities to nurture customers throughout their journey with personalized content in real-time, across any channel.

Create unmatched personalized customer experiences with Sitecore XP

• Deliver personalized content across channels and at scale with a single platform
• Connect with customers across the globe with multisite and multilingual content management
• Understand your audience with a central repository for customer engagement data
• Future-proof implementations with headless options that power the ability to create content once and display it across touchpoints
• Continuously optimize experiences with native analytics, testing, optimization, and machine learning capabilities

Conquer omnichannel delivery

Siloed content and channel management hinder productivity and can be a nightmare for marketers. Sitecore XP’s headless CMS delivers experiences on any digital device, channel, or touchpoint — seamlessly.

Accelerate personalization with AI

Sitecore AI Auto-Personalization is the only solution that automatically identifies visitor trends, creates customer segments, and modifies page elements to deliver a unique, 1:1 experience.

Gain deep customer insights

Capturing and controlling data helps you get an end-to-end picture of customer interactions throughout their journey, while keeping costs down and controlling for privacy. Sitecore enables you to collect data from any source and control it from a single location.

Automate your cross-channel campaigns

Nurturing relevant online conversations keeps your brand top-of-mind. With Sitecore XP’s marketing automation, you can strategically use drag-and-drop to natively plan interactions and triggers.

Personalize to engage your audience

Tailoring your experiences to your customers’ wants and needs boosts conversions. See how Sitecore XP provides real-time personalization — right down to the individual visitor.

Rapid deployment options

Sitecore Containers support rapid infrastructure-as-a-code deployment and more efficient solution and team onboarding with modern Docker and Kubernetes technology.