(24 Reasons People are Leaving You for Competitors, and How to Win Them Back*)
Customer Development Resources
About Customer Development
Customer Development is the process of creating a product or service that is of value to customers by gaining feedback from the target customers. Customer development helps startups to hone in on their product or service and assess how it can be improved. The purpose of customer development is make sure that the startup understands how they can improve their product or service to aid them in forming a better relationship with their customers.
Customer Development Tools & Resources
Books On Customer Development
10 Guiding Principles for Winning Tomorrow’s Business
Using Data, Technology, and Inbound Selling to go from $0 to $100 Million
Turn Any Sale into Lifelong Loyalty in 100 Days
A Best Practice Framework for Rapid Generation of Customer Success 1st Edition
How to Champion the Customer at Your Company
How to Create Relevant and Memorable Experiences at Every Touchpoint
The Definitive Guide to Customer Success
Why the Subscription Model Will Be Your Company’s Future – and What to Do About It
Conquering the New Battleground for Customer Loyalty
How to Build Your Customer-Driven Growth Engine