The Startup’s Guide to Customer Success
Jennifer Chiang
How to Champion the Customer at Your Company

Book Description

Whether you are looking to start or grow a customer success team, this book serves as a fantastic guide. Customer success is no longer just for companies with large teams and resources. It’s a company mindset that can unlock the biggest opportunities in business.

Customer success can help streamline experiences, grow product engagement and loyalty, and more importantly — retain business. This guide walks you through how to plan, execute, and grow your own customer success team and the actionable steps that you can take to champion the customer at your company.

It’s perfect for new customer success leaders, CEOs, and VPs who want their company to be more customer-centric, and start-ups looking to kickstart their own customer success teams.

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