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What Customers Crave
Nicholas Webb
How to Create Relevant and Memorable Experiences at Every Touchpoint
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Book Description

This book helps answer the age-old question: how well do you know your customers? Nicholas examines how the hyper-connected economy is radically changing consumer expectations and reveals what companies need to do to stay on top of it.

You’ll learn how to discover what your customers love and what they hate, and find tons of tools and examples to reinvent how you can engage with your customers. If you’re looking to gain extra insight into the minds of your customers and want to go the extra mile every time — this one is for you!

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