Are sales painful for you? For many it is, but as a product marketer, it’s a must. Many of us are anti-sales because it feels forced, scripted, and inauthentic. This book shows you how to tackle sales and re-learn in an authentic, natural way that works for both parties.

It teaches you how to understand the other party’s perspective, how to frame your message more clearly, and how to uncover challenges your customers may not even know they face and serve them. Daniel H. Pink asserts that everyone is in sales and to make it real and authentic, you have to really believe in what you are selling.

This book is full of practical tips as well as concepts that will help reframe your mindset towards selling your product.