More than 100,000 entrepreneurs rely on this book. The National Science Foundation pays hundreds of startup teams each year to follow the process outlined in the book, and it’s taught at Stanford, Berkeley, Columbia and more than 100 other leading universities worldwide. Why? The Startup Owner’s Manual guides you, step-by-step, as you put the Customer […]
The missing manual on how to apply Lean Startup to build products that customers love The Lean Product Playbook is a practical guide to building products that customers love. Whether you work at a startup or a large, established company, you all know that building great products is hard. Most new products fail. This book […]
Mastering Excellence is for leaders with high expectations, a vision of the possibility and urgency to improve the lives of many others. Robin Lawton provides you with a new way to think about work and customers, and an elegantly simple framework with tools you can immediately apply to transform your organization and your role in […]
The bible for bringing cutting-edge products to larger markets—now revised and updated with new insights into the realities of high-tech marketing In Crossing the Chasm, Geoffrey A. Moore shows that in the Technology Adoption Life Cycle—which begins with innovators and moves to early adopters, early majority, late majority, and laggards—there is a vast chasm between […]
Revised and Updated, Featuring a New Case StudyHow do successful companies create products people can’t put down? Why do some products capture widespread attention while others flop? What makes you engage with certain products out of sheer habit? Is there a pattern underlying how technologies hook you? Nir Eyal answers these questions (and many more) […]
The author presents a compelling look at how innovation transforms industries, raising the fortunes of some firms while destroying others. The book draws on the rich history of innovation by inventors and entrepreneurs–ranging from the birth of typewriters to the emergence of personal computers, gas lamps to fluorescent lighting, George Eastman’s amateur photography to electronic […]
If you’ve been thinking about starting your own startup but are having a hard time coming up with a great startup idea and don’t know where to start, this book is for you! Coming up with the right startup idea has to be the very first step you take. What you need to know about […]
The key to bridging your global innovation gapIn today’s global economy, it would be short-sighted to rely solely on local resources for new-product innovations. Instead, knowledge and activity critical to innovation most likely lie outside your company’s home territories—sometimes far outside. And this distance makes it harder than ever to obtain and integrate these resources, […]
How to Get New Business Ideas — 4 Proven Methodologies Most startups fail. But with the right approach to developing new business ideas, many of these failures could be avoided. At the core of every successful business is a product or service that people want. This book includes four methodologies that focus on learning what […]
Redefine what it means to be innovative The Innovative Mindset calls the accepted definition of innovation into question, urging you to consider how innovation might function as a behavior that you perpetuate, rather than an inflexible theory or corporate-defined initiative. By asking yourself what it takes to be innovative—and by being honest with yourself about […]
Plan covers strategic planning and scenario planning. Strategic planning provides an opportunity for a senior team to discuss and decide what they want their organization to accomplish. This book will introduce and practice a ten-step process, ten-great questions, that guides a senior team to learn what it would prefer to do. Scenario planning helps teams […]
Idea generating skills are crucial to an organization’s success. They are the stepping stones to decisions and support. Implemented well, the ideas are transformed into improved business performance. Considering that you cannot realize what you cannot imagine, your ability to realize improved ideas can differentiate you from your competitors. Considering that you cannot will yourself […]
