Mixpanel is a business analytics service company. It tracks user interactions with web and mobile applications and provides tools for targeted communication with them. Data collected is used to build custom reports and measure user engagement and retention.

Powerful reports to answer any question

Great products are built by teams who know their users. Go beneath the surface to learn which features are popular, who your power users are, and the behaviors tied to long-term retention.

How is my product used?
See which features are popular and how many power users you have.

Where and why do users drop off?
Build retroactive funnels and analyze conversion rates on the fly.

Which users retain best?
See which types of users stick around, and for how long.

Simple workflows to get answers fast

Build funnels, see top user flows, create cohorts, and more with just a few clicks. No need to invest hours writing SQL or waiting on someone to do it for you.

Connect to your data lake

Mixpanel can read directly from any data lake. No need to install SDKs or build processes to send the data.

All the ways to get data into Mixpanel

In addition to loading data from your warehouse, you can stream events directly from your apps and servers using a customer data platform (CDP) or Mixpanel SDKs.