Mautic & Open Source Marketing Automation
Mautic began with a single focus. Equality. The Mautic community believes in giving every person the power to understand, manage, and grow their business or organization. Mautic is focused on helping this belief become a reality by getting powerful marketing automation software into the hands of everyone.

When David Hurley (@dbhurley) began Mautic he had a big goal. A plan to move horizons, and change the world. He foresaw Mautic as software made by the people and for the people and as such the community became a top priority and integral part. Those people interested in becoming involved in a community with a vision to change the world should consider getting involved in Mautic. People are the priority. Equality is the goal.

What is Marketing Automation
The concept of marketing automation is not a new idea and the general idea of automated marketing is one that most are familiar with, though the terminology may be different. Here’s a very brief overview:

Marketing Automation is a platform for saving time, eliminating errors, and improving efficiency for a wide range of marketing tasks across multiple channels.

If you’re interested in learning more there are some excellent resources available that give more background information to get you started.