Drive Influence
People surveyed strongly associate Instagram with following influencers and celebrities (71%).*

Turn Content Into Commerce
92% of people act at the moment of seeing something on Instagram.*

Increase Trust
86% of consumers say they would purchase, try or recommend a product when content is rated as shareworthy.*

Expand your reach with branded content ads
Branded content ads let you amplify content from a creator’s handle, providing access to millions of consumers in addition to a creator’s organic audience.

Enable creators to help sell your products
Increase discovery by using Shopping From Creators and Branded Content Ads with Product Tags to drive customers from “see” to “buy” in just a few clicks.

Build meaningful partnerships with creators
With new discovery tools and additional branded content ad placements like Reels, they are constantly developing new ways for brands and creators to partner.

Disclose partnerships with the branded content tag
Ensure brand transparency with the paid partnerships label, which can be applied to any branded content in feed, stories, Reels, and live.