Business-Grade
Content Curation Software (CCS)
Fuel Your Content Marketing Engine
- Discover the best content with its self-learning engine
- Easily organize and contextualize with just a few clicks
- Publish and promote your content anytime and anywhere
Curata was launched in 2010 on the premise that machine learning and natural language processing can bring significant value from the tsunami of online content being produced, making it easier to create better, more relevant content for consumers. Curata has served 1,000+ customers to date representing a wide array of industries and geographies including 20% of the Fortune 100. Curata’s products have won numerous top awards and accolades from analysts, industry organizations, and user review sites.
It’s marketing for people that instinctively ignore and filter out the disruptive ‘hard sell’ of traditional advertising and marketing!
Rather than content that talks about why a company or its products or services are so great, content marketing is content a prospect finds valuable. It’s content aimed at a reader’s needs and wants, focused on what they care about. Instead of the annoying and distracting ads around content—it’s the content itself. Content marketing doesn’t explicitly promote a brand, but aims to stimulate interest in an organization’s products or services by creating, publishing, and distributing content for a targeted audience online.
Content marketing is a long-term strategy that aims to build a relationship with customers and potential customers by giving them something valuable for free, no strings attached. So when it comes to buying time, a customer A) is already aware of an organization’s brand, and B) already trusts and respects that brand. Valuable, informative, entertaining content can include blogs, videos, white papers, podcasts, infographics, webinars, social media, and more.
Businesses use content marketing to generate leads, expand their customer base, generate or increase online sales, increase brand awareness or credibility, and engage an online community of users.
