Interested in nailing product positioning? You should be! Just because you know your product is awesome doesn’t mean that everybody else does.
This book by April Dunford, positioning guru and tech exec, will teach you everything you need to know about how to successfully connect your product with customers.
And spoiler alert: it’s not what you think!
We live in an age of unparalleled opportunity for innovation. We’re building more products than ever before, but most of them fail–not because we can’t complete what we set out to build, but because we waste time, money, and effort building the wrong product. What we need is a systematic process for quickly vetting product […]
Sprint’s slogan is, “Solve problems and test new ideas in just five days.” It was created in Google by Jake Knapp, John Zeratsky, and Braden Kowitz for teams and businesses of all sizes. The book answers essential questions of the trade and helps you discern what area to prioritize. Is it marketing, accounting, or operations? […]
Predictable Revenue is a book that helped Salesforce.com earn $100 million in revenue through outbound sales processing. It’s not about cold calling or how to close deals but an entirely new way of selling and communicating with customers. You will learn how to be friendly while doing outbound sales, how to transform employees to think […]
We live in an age of unparalleled opportunity for innovation. We’re building more products than ever before, but most of them fail–not because we can’t complete what we set out to build, but because we waste time, money, and effort building the wrong product. What we need is a systematic process for quickly vetting product […]
Sprint’s slogan is, “Solve problems and test new ideas in just five days.” It was created in Google by Jake Knapp, John Zeratsky, and Braden Kowitz for teams and businesses of all sizes. The book answers essential questions of the trade and helps you discern what area to prioritize. Is it marketing, accounting, or operations? […]
