Product marketing is now so closely married to product development. The two roles work very closely together as they shape each other’s work. It’s vital for product marketers to understand and incorporate product development into their strategy. Your product is and will likely always be ever-changing. Inspired goes beyond marketing.

This book teaches you how to build an effective and proactive team that consistently works on listening to customers, utilizing customer feedback, and building a product that they will continue to love. This book helps product marketers learn to take on an even bigger role in product development and use it to sell the product better.