Book Description

This is a really cute and clear guidebook to Steve Blank’s strategies for successful products. The book moves in four clear steps and it really easy to follow and reference. There are some great nuggets of information.

There are real-life examples of good and bad strategies to try. It follows a “Lean Startup” approach for anyone who wants to sell a product or service. It covers a four-step customer development process that illuminates the problems of your product or business plan.

Particularly for SaaS products, this book teaches you to coincide customer and product development which is vital to successfully grow your user base while improving your product.

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