Building a StoryBrand really breaks down the concept of storytelling for marketers even further. Donald Miller has created a methodology for helping businesses simplify their messaging to get the attention of the right customers.
Donald teaches you how to communicate your product or service, its benefits, and competitive advantages so people understand their importance.
This philosophy is great for writing content, creating social content, designing web pages and landing pages, etc. This book will help you and your team narrow down and perfect your messaging.