DIY research and ad measurement company Upwave (formerly known as Survata) created Instant Insights to provide daily updated results showing clients how their research is trending in real time; provide different visualizations of client data that are exportable for inclusion in presentations and reports; and analyse the data with features including crosstabs, data cuts and significance tests.
Quickly collect helpful answers, from real people. Use their end-to-end platform for consumer insights.
Results Updated Daily
PureSpectrum Insights Platform’s daily updated results show you how your research is trending in real-time.
Visualize Your Data
Create different visualizations of your data that are easily exportable for inclusion in presentations and reports.
Unparalleled Data Quality
The Insights Platform is integrated with PureSpectrum’s quality-first marketplace so you can collect top quality answers you can trust.
Downloadable Results
Download your full research results to customize data visualizations in your existing workflow.
Easy-to-use Analytics
PureSpectrum’s state-of-the-art platform makes it easy to analyze the data, including the ability to create crosstabs, data cuts, and run significance tests.
Brand Tracking
PureSpectrum’s Brand Tracking capabilities helps brands understand the effectiveness of marketing efforts over time.
Concept Testing
PureSpectrum’s Concept Testing capabilities leverage a monadic methodology to evaluate concepts among different audiences.
Intuitive Software, Expert Support, No Subscription
- Leverage the platform for research with no licensing fees or upfront commitment
- Analysis capabilities enabling on-going trackers, concept testing, segmentation, and more
- Research programs supported by account and in-house operational teams
