Crayon
COMPETE LIKE YOU MEAN IT
Crayon is good for

What is Crayon?

Crayon’s award-winning competitive intelligence software platform helps your organization see and seize opportunities so you can create a sustainable business advantage.

Go beyond battlecards for a more impactful approach to Competitive Intelligence

Track
Compete with a more informed picture of what your rivals are up to, with more than 100 different data types across millions of sources—including your team in the field

Analyze
Compete using technology that actually makes your job easier, with advanced machine learning that helps you filter out the noise and identify key competitive signals

Activate
Compete in a way that drives real business impact, by getting your entire organization involved to help win more deals, retain more customers, and dominate your market

Way more data, Way less time

Manual research is not only time-consuming—it’s also risky. When you rely on human effort, you’re prone to missed opportunities and undetected threats.

With Crayon, you can automatically capture your competitors’ movements in real-time. Tap into more than one hundred different data types across millions of competitive intelligence sources to stay on top of product updates, messaging pivots, executive team changes, and more.

Separate intel from noise

Overlooking actionable insights is bad—drowning in frivolous data isn’t great, either. When you’re inundated with information, you’re unable to identify trends and flag the intel that’s most impactful.

With Crayon, you can separate signal from noise with ease. Combine our platform’s artificial intelligence with your team’s human intelligence to pinpoint key developments before it’s too late.

Get your team ready for battle

Insights are awesome—but you need the infrastructure to get them to the right people at the right time. When you’re limited to static deliverables and disjointed communication channels, you’re ill-equipped to enable stakeholders in a timely fashion.

With Crayon, you can create and deliver content like never before. Leverage battle cards, automated alerts, and email digests to help your colleagues compete like they mean it.

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