Whether it’s a system to help you manage and grow your references or engage your current customer advocates, RO Innovation is here to help you do it.

Engage your customer advocates to close deals faster.

Targeted customer references, delivered on demand.
Say goodbye to frantic emails to account managers and hello to a sustainable reference funnel.

• Single location for references, testimonials, quotes, and case studies.
• Track reference requests through fulfillment and outcomes.
• Integrates with Salesforce and Microsoft Dynamics.

Formalize and scale your customer reference program.
Still, tracking references on spreadsheets? Left without insight on which advocates are best for webinars or events? It’s time to level up your game.

• Nomination portal to encourage customer-facing teams to nominate their customer candidates.
• Gamification to entice customer engagement through rewards and incentives.
• Workflows that remove the need for manual tracking and updates while system intelligence names your best customer advocates for a given initiative.

Protect customer references from burnout and fatigue.
They’re your most valuable marketing asset and they trust you to keep them engaged without overloading them. RO Innovation tracks and prevents overusing references and unauthorized outreach.

Prove the ROI of customer advocacy.
The proof is in the pudding. Showcase the impact customer references have on accelerated deals and influenced revenue with real-time analytics dashboards and reports.

Align advocates to your buyer journey.
Arm your sales team with references and testimonials that are most likely to help them win the deal based on the stage, use case, industry, and other opportunity details.