The current state of analytics can lead to missing up to 30% of attribution data. Recover your data in a privacy-friendly way with TraceDock:

• First-party data collection
• Cookieless data collection
• Server-side transaction tracking

Accurate data collection for Google Analytics and Facebook
Complete insights regarding returning visitors, revenue, and customer journeys

First-party data collection

Browsers like Safari (Intelligent Tracking Prevention, ITP), Firefox, Microsoft Edge (Enhanced Tracking Protection, ETP), and ad blockers block Google Analytics from working properly on your website.

TraceDock is a first-party integration working in parallel to Google Analytics to ensure correct and privacy-friendly data.

Cookieless data collection

Due to the cookie law, some websites are not able to place any cookie if a user rejects consent, thus disabling Google Analytics from working properly.

TraceDock can be set up to work with and without consent for placing cookies.

Server-side transaction tracking

Current e-commerce transactions rely on client-side events on ‘Thank you pages’, resulting in measurement differences in reported revenue and incomplete customer journeys.

TraceDock’s Server-side transaction tracking can remove the measurement error in revenue and customer journeys.