A market research panel, also known as an online sample, is a group of people recruited to respond to a survey. As the respondents have already agreed to be part of a panel, online samples tend to achieve higher response rates than other methods such as using an existing customer database to conduct research.

Your next breakthrough needs a market research panel designed for faster, more consistent, and higher quality insights.

With their proprietary online sample, you can get insights from any audience around the world and accurately track trends and shifts in your market over time.

• Choose any target audience and they’ll give you access to a representative sample
• Boost the accuracy of your tracking studies with a sample methodology that’s 47% more consistent than standard sampling methods
• Launch best-in-class studies with support from your dedicated team at every stage, from launching your survey to reporting on the results

The right respondents on demand

Insights from any audience
35-45 year-olds in full-time employment? How about those who’ve bought a car in the last 6 months? Or maybe just the ones who have at least 3 pets and 2 children? Whoever you need for your research sample, they’ve got you covered with the perfect audience mix to help you find the right insights.

Real insights, not false signals
Based on more than a decade of data and industry benchmarks, your panel is consistent over time. So when you see changes in your data, you can be sure it’s a sign of a shift in your market and not the result of your provider shifting methodologies or adjusting your panel makeup.

Leave the heavy lifting to them
Tell them what you need to know, who you want to ask and they’ll take care of the rest. From expert methodology to sourcing and managing respondents, to fielding your study and reporting on the results, their team will do the hard work so all you need to do is sit back and wait for the insights to roll in.

Always representative

You get access to samples that mirror census representation around the world, so if there’s an audience out there, they’ll find them for you. This means you can base your decisions on accurate data that more closely reflects the makeup of your market.

No black box techniques here

Want to take a look under the hood? Be their guest! You get full visibility into their sourcing and demographic trends so you can always make sure the makeup of your panel and the methodology they’re using is right for your project.

With you at every stage

Your project team will be on hand at every stage in the process to help with design, sample size, fielding, demographics and reporting. You’ll have a dedicated project manager and access to their world-class support team for any questions you have along the way.

People change. They help you keep up.

As populations shift, they move with them. They track their sampling methodologies and measure their partners’ performance year-round so they can adapt to shifts in the landscape. This means your studies remain stable over time so you can accurately track trends that impact your organization.