Marketo, Inc. is an American software company, headquartered in San Mateo, California. Marketo develops and sells marketing automation software for account-based marketing and other marketing services and products including SEO and content creation. Marketo supports large enterprises to fast-growing small businesses across a variety of industries from technology to higher education.

Explore Marketo Engage

Marketing Automation
Identify, engage, and accelerate the customer experience.

• Engage the right customers through behavior tracking
• Easily build and scale automated marketing campaigns
• Determine how marketing and channels impact revenue

Leverage rich behavioral data, built-in intelligence, and sophisticated journey flow to identify, engage, and accelerate your best opportunities to orchestrate your buyer’s journeys.

Email Marketing
Attract customers through engaging conversations.

• Get a 360-degree view of each customer across web, email, social, and mobile
• Create relevant conversations based on individual behaviors in real time
• Get a clear picture of impact and ROI with simple dashboards and in-depth reporting

Breakthrough the clutter and engage your customers with email campaigns as unique as their online behaviors wherever they are — automatically and at scale.

Lead Management
Attract, nurture, and deliver win-ready leads to sales.

• Draw top-of-funnel traffic through inbound and outbound programs
• Develop and qualify potential buyers before they’re passed to sales
• Prove and improve marketing by tracking and accurately tying your marketing to revenue

Attract buyers and nurture them with personalized campaigns, so your sales team can step in when they’re engaged and ready and close the deal.

Revenue Attribution
Get unmatched visibility into your marketing performance.

• Capture customer interactions with attribution that measures every touchpoint
• Automatically connect and unify data, and spend more time acting on insights
• Use pre-built tiles and dashboards with advanced filters and segmentations

Learn what’s working and what’s not, then take that information to build revenue and dive into the true impact of your bottom line.

Discover everything Marketo Engage has to offer

Content Personalization
Present best-fit content for 1:1 interactions and maintain personalization at scale using AI to impress your customers with compelling content that exceeds expectations.

Experience Automation
Dynamically nurture customers and score engagement through every journey stage so you can automate your entire customer experience and adapt quickly and stay relevant.

Marketing Impact Analytics
Prove and improve impact together with sales using multitouch attribution across every touchpoint so you can gain visibility into how your entire customer experience is working and what you can improve.

Marketing Data Environment
Enrich and segment AI-powered audiences using integrated profiles and engagement history so you can know the latest state of each customer relationship.

Sales Partnership
Arm Sales with prioritized leads, accounts, and recommended content so you can achieve your shared, growing pipeline goals together as one revenue team.

Cross-Channel Engagement
Coordinate engagement across human and digital channels to engage your customers on the channels they prefer.