Make My Persona is an interactive web tool helping you quickly and easily generate professional, customizable buyer personas for free. Crafted by HubSpot, Make My Persona shows the way by asking you chosen questions designed to organize and understand your buyer persona research.

A buyer persona is a semi-fictional representation of your ideal customer based on market research and real data about your existing customers.

Buyer personas provide structure and context for your company, making it easier to map out content, allocate your team’s time and resources, and achieve alignment across your organization.

How Should I Use a Persona?

Learning about your ideal customer — their challenges, their goals, their demographic traits, and so on — helps you set a strategy aimed at attracting the most valuable visitors, leads, and customers to your business.

How Do I Create a Persona?

Download a detailed persona creation guide — complete with information to help you conduct customer outreach, complete persona research, and more.