Lookback is a customer research platform for usability testing and interviewing. It’s the best way to collect feedback from customers on your product, website, or prototype.
Usability Testing
Test prototypes, betas, live apps, and websites to understand what’s keeping your users from succeeding.
Moderated Interviews
Discover what you need about your customer early and often. Private video calls with timestamped notes and virtual observation rooms.
A place to organize & collaborate on your insights
Virtual Observation Rooms, team chat, timestamped notes, shared insights. Keep your team in the loop.
What Lookback replaces
Research Labs
Lookback takes an in-person, multi-room set-up to a fully remote experience. Talk to real users and observe sessions from anywhere in the world.
Video Conferencing tools
Some apps are great for video conferencing — not research. Lookback is built for research. Participants, Moderator, and stakeholders all fit right in!
Presentation decks
Create shareable research assets of those best-of moments and insights from your studies – it’s easier to get eyes on your research!
Research equipment
Stop struggling with your sleds, cameras, microphones, multiple test devices, etc. All anyone needs to bring is their own personal device.
Stacks of notebooks
Engage in group note-taking, spark discussions around quotes, generate insights together — live or post-session — all within the session feed.
Paid transcriptions
Get unlimited transcriptions in a variety of languages all included with your annual subscription! Just click to transcribe — easy as that.
Use Cases
Learn how Lookback can help your team unlock customer insights.
Mixed methods research
At the core of Lookback is a deep belief in empowering researchers. Yes, they want to change things, but they’ll never try to replace researchers or get away from the foundational power of classic mixed methods research. Lookback offers all qualitative research methods in one easy-to-use tool.
Product team engagement
Product builders care deeply about how users experience the things they build. But research doesn’t always fit into product team workflows. And that kills engagement! With Lookback, your product team gets instant access to user conversations in ways that fit with how the product is built. Nothing gets lost in translation!
Democratization
User research is an art! Not everyone on your team will be good at it. But everyone can learn something from listening in on customer conversations and observing usability tests. And everyone can contribute with their perspective. Built for transparency, Lookback lets you capture and surface all key insights. Even if you were not actively looking for them!
