The HubSpot Content Strategy tool was built by HubSpot to help organizations like yours properly plan, document, and create an outline for your upcoming content strategy.
Understand how to optimize your content for search in one convenient location
SEO is mysterious and ever-changing. It can be difficult to understand which keywords to prioritize to drive traffic and conversions. That’s where HubSpot’s SEO tools come in. You’ll get actionable recommendations on how to optimize your site for SEO, ranked in priority order to show which optimizations will have the most impact on your performance in search. See exactly which pages need to be updated, what actions should be taken, and watch as your site’s SEO improves.
Plan your content strategy and build search authority
Today, search engines reward websites whose content is organized by topics. HubSpot’s content strategy tool makes it easy to discover and rank for the topics that matter to you and your customers.
You’ll get topic suggestions based on relevance, competition, and popularity, as well as access to monthly search data so you can estimate how ranking for specific topics will translate to organic traffic gains. Then, use HubSpot’s integrated content tools to create clusters of web pages and blog content around each of your core topics.
Report on your performance and rank in search
Get detailed reports from HubSpot’s SEO tools, ranging from what terms and topics people are searching for, to where your content ranks for any given query.
All-in-One Inbound Marketing Software for Your Entire Team
Blogging
Publish relevant, engaging, conversion-optimized content with tools that speed up creation, keep formatting consistent and make it easy to optimize for search.
Landing Pages
Launch landing pages that look perfect across devices, add forms optimized for completion in one click and automatically change content based on who’s viewing your page.
Email
Create stunning email templates, automatically personalize subject lines and content for each recipient, and run A/B tests to improve open rates and clickthroughs.
Marketing Automation
Let your leads find their own path to purchase to close more deals. With marketing automation, you can use each lead’s behavior to tailor emails, content, offers, and outreach at scale.
Lead Management
Access each contact’s information and see every interaction you’ve already had. Use this data to create hyper-targeted campaigns that close more deals.
Analytics
Gain insight into your entire customer journey to see which marketing assets are working the hardest. Use multi-touch revenue attribution to show how marketing impacts the bottom line.
Partitioning
Separate all your marketing assets by the team so every user has access to the right content.
Social Media
Monitor brand mentions and relevant conversations, track engagements automatically and schedule your social posts to be published when the right people will see them.
SEO
Plan your content strategy around topics that will elevate your authority in search engines, get as-you-type optimization advice as you’re creating content, and measure real SEO ROI with integrated analytics.
Calls-to-Action
Design CTAs visitors can’t help but click, know who clicks which CTAs, and measure performance to optimize clickthrough rates over time.
Ads
Track the ROI of your Facebook, Instagram, LinkedIn, and Google advertising with precision, and stop struggling to justify your paid ad spend.
Salesforce Integration
Bi-directional sync with Salesforce means a record of every email open, CTA click, and form submission is at your fingertips. Use this data to score leads and create segmented lists.
Powerful software to grow your business—no matter the size
Use HubSpot to streamline your marketing by bringing your team, tools, and data together in one place.
