Optimize your pitch for every prospect, based on their behavioral traits and preferences.

Meet Crystal, the adaptive selling platform
Its software reveals the personality of any B2B prospect so sales teams can confidently adapt to any type of buyer.

• Predict any prospect’s personality and get actionable insights into how to best communicate with your buyer.
• Know what words, phrases, styles, and tones should be used or avoided when reaching out to specific buyers.
• Automatically review the style and tone of your sales communication and match it to the preferred style of your prospects.
• Accelerate the development of reps by coaching repeatable personalization techniques with daily reinforcement.

What is adaptive selling?

Adaptive selling is the ability of a sales rep to change their communication style, the content of their pitch, and their overall approach while interacting with prospects, based on perceived information about the person or situation.

Crystal uses a proven personality framework called DISC to reveal how prospects want to behave, communicate, and make decisions, so adaptive selling techniques can be implemented, reinforced, and scaled throughout the sales entire organization.