Buffer is a software application for the web and mobile, designed to manage accounts in social networks, by providing the means for a user to schedule posts to Twitter, Facebook, Instagram, Instagram Stories, Pinterest, and LinkedIn, as well as analyze their results and engage with their community.
Be where your customers are
People spend, on average, almost 2.5 hours on social media every day. Let them find your brand more easily through these four simple steps:
Social Media Analytics
Measure your social media performance in a few clicks
See what’s working and what’s not to create better content and messaging.
Planning And Publishing
Collaborate and plan your campaigns
Schedule your social media posts so that you can focus on other things.
Customer Engagement
Respond to comments twice as fast
Skip to important comments with the help of labels and hotkeys.
Social Media Analytics
See and celebrate your progress
Track the growth of your reach, engagement, and following
Buffer have been there before
Building a small business is hard but fulfilling. They started Buffer more than 10 years ago and have always been a small business in size and at heart. As a fully remote team, with transparent salaries and working only four days a week, they’ve been through the ups and downs in finding their voice, charting their path, and pushing against the norms.
Revenue
Their real-time financial metrics dashboard.
Salaries
All their salaries, and salary formula, are public.
Diversity
They’ve open-sourced their diversity & inclusion data.
Transparent Pricing
Where your money goes when you pay for Buffer.
Equity
Their equity structure and full individual breakdown.
Fundraising
They spend $3.3M buying out investors.
Open Source
All their code, open-source and free for anyone to use.
Product Roadmap
Everything they’re researching & building for their customers.