The Magic Wand
Barry Farah
Creating Exceptional Customer Experience – A Leadership Fable

Book Description

Brad Anderson used to have the Midas touch. Those days are long gone when he discovers that he has one week to save his job and pull the company’s largest client out of a tailspin. With the help of a mysterious new mentor, Brad is taken on a whirlwind journey and absorbs the five Secrets to Exceptional Customer Experience.

And he learns how to use the Magic Wand Question. With the Secrets in hand, he must find a way to fix a client relationship imploding in on itself. A lot has been written on customer experience. Sometimes the best way to help your team “get it” is with a story – and here is one that can benefit everyone, whether the sales floor to the boardroom.

It can enable you to apply each principle and deepen your skills in providing your customers with an exceptional customer experience.

Related Books

book-topbook-top
by Andy Sernovitz

With straightforward advice and humor, word of mouth expert Andy Sernovitz will show you how the world’s most respected and profitable companies get their best customers for free through the power of word of mouth.

book-topbook-top
by Malcolm Gladwell

From the bestselling author of The Bomber Mafia: discover Malcolm Gladwell’s breakthrough debut and explore the science behind viral trends in business, marketing, and human behavior. The tipping point is that magic moment when an idea, trend, or social behavior crosses a threshold, tips, and spreads like wildfire. Just as a single sick person can […]

book-topbook-top
by Jay Baer and Daniel Lemin

Talk Triggers is the definitive, practical guide on how to use bold operational differentiators to create customer conversations, written by best-selling authors and marketing experts Jay Baer and Daniel Lemin. Word of mouth is directly responsible for 19% of all purchases, and influences as much as 90%. Every human on earth relies on word of […]

book-topbook-top
by Andy Sernovitz

With straightforward advice and humor, word of mouth expert Andy Sernovitz will show you how the world’s most respected and profitable companies get their best customers for free through the power of word of mouth.

book-topbook-top
by Malcolm Gladwell

From the bestselling author of The Bomber Mafia: discover Malcolm Gladwell’s breakthrough debut and explore the science behind viral trends in business, marketing, and human behavior. The tipping point is that magic moment when an idea, trend, or social behavior crosses a threshold, tips, and spreads like wildfire. Just as a single sick person can […]