If you feel like as a product marketer, your content, copy, and sales strategy have stalled, maybe it’s time to revisit the basics of persuasion. Ultimately, online where you do most of your selling, you have seconds to persuade your customer to want to learn more and ultimately make a purchase.

Dr. Cialdini breaks down persuasion into actionable steps and principles that make it easy to digest and apply to multiple sales media. You can incorporate these principles into your emails, your calls, pitch decks, and copy on your website.

Learning these basics helps you create a more direct sales process to better communicate the value of your products to your target audience.