This book from Drift‘s David Cancel is a short read, but it’s jam-packed with strategies and frameworks to help companies to achieve hyper-growth.

The overarching theme in this book (and in every book we mention here) is that a focus on current customers is necessary to drive success.

David has led incredible companies that have gone on to be acquired (Compete, Ghostery, Performable) and spent time as Chief Product Officer at Hubspot, so his experience serves as a sturdy foundation.

He goes into great detail about how he developed the customer-driven model he created while at Performable, how it has shaped his work since and gives excellent suggestions for how to bring this thinking into your own organization.