Humanizing Big Data
Colin Strong
Marketing at the Meeting of Data, Social Science and Consumer Insight

Book Description

Between tweets, likes, comments, blogs, videos and images, today’s customer is estimated to generate 2.5 quintillion bytes of data per day. How can marketers utilize the ever-increasing amount of data to better understand and interact with their customers?

This book offers advice on how to interpret and incorporate data into an organization’s overall marketing strategy. It is designed to help marketers improve customer relationships, enhance the targeting of their marketing efforts, align marketing activities with ultimate goals and objectives, and gain insight into the effectiveness of marketing campaigns and channels.

Topics covered include: the current limitations associated with big data, the differences between deriving the what, how and why from data, how to use social science to provide frameworks for a smart data agenda, privacy and personal data and the role of market research in a marketing strategy.

Related Books

book-topbook-top
by

Today, time is the cutting edge. In fact, as a strategic weapon, contend George Stalk, Jr., and Thomas M. Hout, time is the equivalent of money, productivity, quality, even innovation. In this path-breaking book based upon ten years of research, the authors argue that the ways leading companies manage time—in production, in new product development, […]

book-topbook-top
by Carley Garner

Higher Probability Commodity Trading takes readers on an unprecedented journey through the treacherous commodity markets; shedding light on topics rarely discussed in trading literature from a unique perspective, with the intention of increasing the odds of success for market participants. In its quest to guide traders through the process of commodity market analysis, strategy development, […]

book-topbook-top
by Mark W Schaefer

Are you overwhelmed by the breathtaking rate of change in the world? Are confusing consumer trends, the unrelenting pace of technology, and the breakneck speed of business making you feel irrelevant and lost? Pathfinding author Mark Schaefer provides an achievable and realistic framework to help you stay ahead of the curve by reimagining marketing in […]

book-topbook-top
by

Today, time is the cutting edge. In fact, as a strategic weapon, contend George Stalk, Jr., and Thomas M. Hout, time is the equivalent of money, productivity, quality, even innovation. In this path-breaking book based upon ten years of research, the authors argue that the ways leading companies manage time—in production, in new product development, […]

book-topbook-top
by Carley Garner

Higher Probability Commodity Trading takes readers on an unprecedented journey through the treacherous commodity markets; shedding light on topics rarely discussed in trading literature from a unique perspective, with the intention of increasing the odds of success for market participants. In its quest to guide traders through the process of commodity market analysis, strategy development, […]