How do people get new ideas?
Anya Codack
Fostering ideation to inspire change

Book Description

Ideation – ‘the formation of ideas and concepts’ According to the Oxford English Dictionary. 1 Sounds simple, doesn’t it? You all do it every day, in work and play as adults and children – throughout your lives, you are faced with challenges that demand that you formulate ideas and concepts in order to function.

Some of these ideas and concepts may be original, some may not, but it is the formation of these that is of interest to you here. How do you effectively go about working out these concepts and how do the different ways people operate effect ideation?

Order or download this engaging and well-researched e-book that takes you on a picture book journey to look at ideas and innovation then and now.

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