Creating human-centered interactions and experiences in their field. Empathetic purpose drives every decision. Mobile First? In reality, it’s humans first.
This same mentality, turned inward, forms the cornerstone of something amazing: a creative culture. Designers and front-enders have a unique advantage in solving the cultural problems in business that are sucking the life out of us.
Several, in fact. The principles discussed in this book derive from the perspectives and skillsets you already use daily: empathy, objectivity and, yes, ample creativity. Join Justin Dauer as he notes through examples, case studies, and human-centered tactics how you can all get there.
Foreword by Jeffrey Zeldman, founder of A List Apart / co-founder of A Book Apart.