Semrush is an all-in-one tool suite for improving online visibility and discovering marketing insights.

Learn the True Organic and Advertising Value of Any Keyword

Keyword Overview provides you with offers the key metrics for any keyword in the Semrush database and helps you decide what terms to target on your website content and in paid ads.

Choose the Words to Target

• Get the most accurate keyword difficulty
• Analyze search volume at the global and local levels
• Look at the number of SERP results to size up the competition

Spot Extra Opportunities to Rank For

• Create keyword lists tailored to the fit search intent
• Explore questions people may ask about your product or service
• Use related keywords to generate ideas for paid ads

Gain Insights Into the Winning Ads

• Get inspiration from real ads displayed for your keywords
• Reveal your Google Shopping competitors and adjust your bidding strategy
• Check out the keyword ads history to find the ads that brought the most ROI

Get a Bird’s Eye View of the SERP

• Look at the real ads displayed for your keywords to find inspiration for your own
• Reveal your Google Shopping competitors and adjust your bidding strategy
• Check out the keyword ads history to find the ads that brought the most ROI this year

Keep an Eye on the Trends

• Examine the keyword search volume fluctuations throughout the year
• Reveal seasonal spikes in the audience interest
• Adjust your bidding strategy and content plan to get more traffic at less spend