Google Trends is a website by Google that analyzes the popularity of top search queries in Google Search across various regions and languages. The website uses graphs to compare the search volume of different queries over time.

Google Trends

What better way to know what people want, wonder about, and need than by diving into the biggest search engine in the world? Google Trends is a classic for market research. Since Google knows, well, everything, it can tell you exactly what people across the globe are typing, thinking, and talking about.

It shows you the popularity of a search term in Google. You can divide it up by demographic factors to get a better understanding of what is relevant in your target market.

It is one of the easiest-to-use market analysis tools out there. Sure, it comes with its restrictions, but it’s free. Plus, it’s not only valuable for market research but also for content strategies and SEO.

Who is Google Trends for?

Need quick inspiration for your content, or a fast foundation for your market analysis? Start with Google Trends. Their insights can steer you in the right direction for more detailed research.