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Books On Marketing


by Liz Kao, Jon Paz
Get up to lightning speed with this fully updated, bestselling guide to using Salesforce.com! Salesforce.com For Dummies, 7th Edition gives you an edge in building relationships and managing your company’s sales, marketing, customer service, and support operations. You’ll learn how to maximize the new user interface to organize contacts, schedule business appointments, use forecasting tools […]


by Mark Jeffery
Named Best Marketing Book of 2011 by The American Marketing Association. How organizations can deliver significant performance gains through strategic investment in marketing. In the new era of tight marketing budgets, no organization can continue to spend on marketing without knowing what’s working and what’s wasted. Data-driven marketing improves the efficiency and effectiveness of marketing […]